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Business Growth Curriculum

Course Overview

This course is designed to equip participants with the knowledge and skills required to grow a business. The course will cover the various aspects of business growth, including strategy development, marketing, financial management, and operations. Participants will learn how to develop a growth plan, implement it, and monitor its progress.

Course Objectives

By the end of this course, participants will be able to:

• Understand the importance of business growth and the different growth strategies available
• Develop a growth plan for their business
• Implement a growth plan using various marketing, financial and operational tactics
• Monitor the progress of the growth plan and make necessary adjustments

Course Content

Module 1: Introduction to Business Growth

• Defining Business Growth
• Understanding the importance of business growth
• Identifying different growth strategies

Module 2: Developing a Growth Plan

• Evaluating market opportunities
• Identifying target audience
• Conducting a SWOT analysis
• Developing a growth plan

Module 3: Marketing Strategies for Business Growth

• Introduction to marketing for business growth
• Building a strong brand
• Creating a marketing plan
• Implementing the marketing plan

Module 4: Financial Management for Business Growth

• Understanding financial management basics
• Preparing a financial plan
• Raising funds for growth
• Financial forecasting and budgeting

Module 5: Operational Excellence for Business Growth

• Building a high performing team
• Developing operational processes
• Implementing Lean management practices
• Scaling operations